We are building Web3-native Programmatic Ad Network. And as a part of it, we want to create and share with community an open-source user growth tool to help web3 startups acquire and retain users with high efficiency.
This product will allow accomplish 3 main things:
- track power users (the most valuable users) of a smart contract (by mapping smart contract methods and arguments to an engagement scoring model)
- create vectors, describing all Optimism network users in the user activity space
- find users, who are similar to the most valuable users of a smart contract to perform targeted communications
It will help dApps:
- Find potential power users to (for example) provide them with target airdrops for growing new users;
- Define existing power users to incentivize them according to their value for growing loyalty;
- Discover new partnership opportunities, acquisition channels, and influencers for growing new users via user similarity feature
- Personalize interface (with their front-end solution so far) according to user segment and grow onboarding efficiency
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